JOHNNIE WALKER BLUE LABEL LAUNCHES SHORT FILM STARRING JUDE LAW: ‘THE GENTLEMAN’S WAGER’
The story of a man on a quest for a rare experience
30th July 2014: JOHNNIE WALKER BLUE LABEL, the leading luxury Blended Scotch Whisky, as per IWSR 2013, today launches on global release a short film starring actors Jude Law and Giancarlo Giannini.
Directed by British director Jake Scott, the film tells the story of a wager between two men striving for personal progress through the quest for a truly rare experience. ‘The Gentleman’s Wager’ sees Law in the role of a man who, despite having it all, challenges himself to strive for something he wants that money can’t buy.
Shot in The British Virgin Islands, Caribbean and London respectively, the story begins with Law and Giannini sipping JOHNNIE WALKER BLUE LABEL whisky on a truly unique hand-crafted boat as they look out across a stunning ocean seascape. We hear Law’s character state that he wants to buy the boat, but it is not for sale and the only way he can get it, is by putting on a truly unique performance. The wager begins.
Commenting on his role and involvement in the film, Law says: “The film is about improvement and progress and this is something I try to do in my work and my everyday life. I had to learn new skills shooting this film and that combined with the places we visited and shot in, alongside working with Jake and with Giancarlo, made it a truly rare experience.”
James Thompson, Managing Director, Diageo Reserve says: “We are delighted to be launching ‘The Gentleman’s Wager’ film today. To us, Jude embodies the progressive spirit that the JOHNNIE WALKER BLUE LABEL brand identifies with and celebrates, so we’re thrilled he has taken on the lead role of the film and we’re looking forward to continuing to work with him in the future.”
‘The Gentleman’s Wager’ short film is available to view online now at http://youtu.be/kQ7kWpTrtJw
JOHNNIE WALKER BLUE LABEL – the height of our blending expertise from the world’s foremost whisky artisans – is blended from rare casks of whiskies from the four corners of Scotland. Only sublime, rare whiskies are used in the blending of JOHNNIE WALKER BLUE LABEL, with only 1 in 10,000 casks containing whisky of sufficient character to deliver its remarkably smooth signature taste. JOHNNIE WALKER BLUE LABEL is a Scotch Whisky born of the art of our Master Blender.
About JOHNNIE WALKERBLUE LABEL
JOHNNIE WALKER BLUE LABEL is one of the pinnacle offerings from JOHNNIE WALKER.
Only sublime, rare whiskies at the pinnacle of perfection are used in the blending of JOHNNIE WALKER BLUE LABEL, with only 1 in 10,000 casks containing whisky of sufficient character to deliver its remarkably smooth signature taste. Each is hand selected by the JOHNNIE WALKER Master Blender himself, part of an unbroken lineage of Master Blenders stretching back over 190 years – it is the ultimate expression of whisky making today and an remarkable achievement for the modern era.
Presented in individually numbered bottles, it is reminiscent of the 19th century style of whiskies. The Master Blender uses his decades of experience to select some of the rarest casks from the JOHNNIE WALKER reserves for their quality, character and flavour to create the powerful, complex, smooth character of BLUE LABEL.
BLUE LABEL has a mellow, rounded nose, with a dry smokiness (a JOHNNIE WALKER signature flavour) mixing with raisin sweetness. It is best savoured with the palate cleansed and cooled by iced water. One sip reveals a velvety mouth-feel, then an explosion of flavour. At once you’ll discover hazelnuts, honey, rose petals, sherry and oranges. Subsequent sips reward you with more hidden secrets like kumquats, wispy aromatic smoke, sandalwood, tobacco, and dark chocolate.
DIAGEO is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine categories. These brands include Johnnie Walker, Crown Royal, JεB, Buchanan’s, Windsor and Bushmills whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Tanqueray and Guinness.
DIAGEO is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about DIAGEO, its people, brands, and performance, visit www.diageo.com. For DIAGEO’s global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit www.DRINKiQ.com.
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